What to wear in Positano.
Vibe: romantic · floral · tile-print
Positano demands a wardrobe of effortless romance. Here, pastel linens meet sun-drenched terraces, and every outfit feels like a postcard. The dress code is unspoken but unmistakable: lean into flowing silhouettes, vintage-inspired prints, and that particular Italian ease that makes simple pieces feel utterly refined.
Pack a linen shirt dress in soft florals or majolica tile prints—it's the backbone of any Positano outfit for both lunch and aperitivo. Bring strappy leather sandals in gold or cognac, and one lightweight linen crochet knit to layer over your swimwear or slip dress during cooler evenings along the coast.
A pro tip for Amalfi summer style: bring a silk scarf in a coordinating print. Knotted at the neck or threaded through your hair, it elevates even the most casual look while protecting you from the intense Mediterranean sun and coastal winds.
