STYLE · PRESENCE · CULTURE NEW — Issue 47 just dropped BESTSTYLE OF THE WEEK — Zendaya’s liquid gold BEACH EDIT — The new influencer hotspots STEAL IT — Cobalt blue, under $200 NEWSLETTER — Friday drops, in your inbox STYLE · PRESENCE · CULTURE NEW — Issue 47 just dropped BESTSTYLE OF THE WEEK — Zendaya’s liquid gold BEACH EDIT — The new influencer hotspots STEAL IT — Cobalt blue, under $200 NEWSLETTER — Friday drops, in your inbox STYLE · PRESENCE · CULTURE NEW — Issue 47 just dropped BESTSTYLE OF THE WEEK — Zendaya’s liquid gold BEACH EDIT — The new influencer hotspots STEAL IT — Cobalt blue, under $200 NEWSLETTER — Friday drops, in your inbox
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Linen Tailoring Over Swimsuits: The Euro-Summer Cover-Up Formula
INFLUENCER

Linen Tailoring Over Swimsuits: The Euro-Summer Cover-Up Formula

Forget sheer cover-ups. European influencers are layering structured linen blazers and tailored trousers over swimmers for poolside polish. Here's how to master the look.

Editor2026-07-24
Crochet Tunics Are the Only Swim Cover-Up You Need for Vacation Season
INFLUENCER

Crochet Tunics Are the Only Swim Cover-Up You Need for Vacation Season

Discover why crochet tunics are dominating luxury vacation dressing this season. From beachside to evening soirée, this single piece does the heavy lifting.

Editor2026-07-22
Draped Satin Halters Are Official Resort Royalty: How Coastal Girls Are Doing Evening Swimwear
INFLUENCER

Draped Satin Halters Are Official Resort Royalty: How Coastal Girls Are Doing Evening Swimwear

Coastal influencers are ditching basic bikinis for architectural halter silhouettes in satin and silk. Here's how to master the elevated evening swimwear trend.

Editor2026-07-21
Ditch the Sarong: Why Everyone is Layering Silk Scarves Around Their Waist
INFLUENCER

Ditch the Sarong: Why Everyone is Layering Silk Scarves Around Their Waist

The sarong is officially out. Luxury beach dressing in 2026 means layering silk scarves around your waist for that effortless, expensively-undone influencer moment.

Editor2026-07-16
Coastal Cowgirl 2.0: Swap Your Linen Shorts for Oversized Western Shirts
INFLUENCER

Coastal Cowgirl 2.0: Swap Your Linen Shorts for Oversized Western Shirts

The coastal grandmother meets rodeo energy: oversized Western shirts are replacing quiet linen on the beach influencer circuit. Learn how to master this unexpected fusion trend.

Editor2026-07-15
Textured Ribbing: The 'No-Spandex' Swim Craze Dominates the Coasts
INFLUENCER

Textured Ribbing: The 'No-Spandex' Swim Craze Dominates the Coasts

Textured ribbing has replaced stretch fabrics as the ultimate status symbol in luxury swimwear. Discover how this premium fabrication is reshaping resort wear and coastal style.

Editor2026-07-14
Board Shorts Are Replacing the Bikini Bottom for the UK's Coolest Girls
INFLUENCER

Board Shorts Are Replacing the Bikini Bottom for the UK's Coolest Girls

Board shorts have become the defining swimwear silhouette for fashion-forward UK beach culture. From high-street drops to luxury collaborations, this androgynous shift is reshaping how influencers dress for sand and sea.

Editor2026-07-10
Graphic Tees as Swimwear Cover-Ups: The Lazy-Girl Trend Taking Over
INFLUENCER

Graphic Tees as Swimwear Cover-Ups: The Lazy-Girl Trend Taking Over

Oversized graphic tees are replacing traditional cover-ups at the beach. Discover how influencers are styling this effortless, high-impact trend that works poolside and off-duty.

Editor2026-07-09
The High-Luxury Bathrobe Coat is the Ultimate Post-Swim Transition Layer
INFLUENCER

The High-Luxury Bathrobe Coat is the Ultimate Post-Swim Transition Layer

Forget terry cloth. The bathrobe coat—a tailored, Instagram-worthy hybrid between resort wear and street style—has become the influencer essential for beach club to dinner pivots. We decode how to wear it, where to shop it, and why luxury labels are betting big on this singular piece.

Editor2026-07-08
Balloon Pants Off-Duty: The Voluminous Silhouette Dethroning the Basic Linen Trouse
INFLUENCER

Balloon Pants Off-Duty: The Voluminous Silhouette Dethroning the Basic Linen Trouse

Influencers are abandoning slim beach silhouettes for billowing balloon pants—a voluminous statement that's redefining coastal casual. Here's how to wear them without looking costume-y.

Editor2026-07-07
Burberry’s Turquoise Check Takeover Rules the Athenian Riviera
INFLUENCER

Burberry’s Turquoise Check Takeover Rules the Athenian Riviera

Coastal Greece is obsessed with Burberry's saturated turquoise check. Here's how to decode the color-blocking trend that's dominating influencer feeds this summer.

Editor2026-07-06
The Mesh Wrap Evolution: Move Over Sarongs, Mesh Is King Today
INFLUENCER

The Mesh Wrap Evolution: Move Over Sarongs, Mesh Is King Today

Mesh wraps are officially replacing sarongs as the beach cover-up of choice. Learn how to style them with confidence and elevate your seaside aesthetic.

Editor2026-07-02
The Amber Valletta Effect: Why Leopard Print is Today's Ultimate Swim Cover-Up
INFLUENCER

The Amber Valletta Effect: Why Leopard Print is Today's Ultimate Swim Cover-Up

Leopard print isn't fading—it's becoming the quietest flex in beachwear. Here's how to wear it like a seasoned influencer in 2026.

Editor2026-07-01
Coastal Cowgirl Redux: Why Terrycloth Sets & Suede Slides Own the Boardwalk
INFLUENCER

Coastal Cowgirl Redux: Why Terrycloth Sets & Suede Slides Own the Boardwalk

Terrycloth blazers and suede slides are reframing boardwalk elegance for 2026. Here's how to shop the coastal cowgirl trend that's leaving red carpet regulars in the dust.

Editor2026-06-30
Modern Boho Redux: The Shift Away From Fringing Toward Clean Crochet
INFLUENCER

Modern Boho Redux: The Shift Away From Fringing Toward Clean Crochet

Boho is shedding its fringe excess. In 2026, red carpet sophistication means architectural crochet, minimal color blocking, and quiet luxury textures that whisper instead of jingle.

Editor2026-06-29
Tie-Front Hole-Knits: The Delicate Swim Layer Spreading Across the Feed This Afternoon
INFLUENCER

Tie-Front Hole-Knits: The Delicate Swim Layer Spreading Across the Feed This Afternoon

Tie-front hole-knits are redefining affordable red carpet dressing with sheer-panel sophistication. Learn how to layer this trending knit for maximum impact at 2026 events.

Editor2026-06-26
The Men's Boxer Takeover: Poplin Shorts Claim the Ultimate Boardwalk Crown
INFLUENCER

The Men's Boxer Takeover: Poplin Shorts Claim the Ultimate Boardwalk Crown

Luxury menswear is ditching formality for high-fashion boxer shorts and poplin that reframe boardwalk dressing as high-stakes red carpet style. Here's how to master the trend.

Editor2026-06-25
Cherry-Red Swim is the Only Colorway Upgrading the Poolside Feed Today
INFLUENCER

Cherry-Red Swim is the Only Colorway Upgrading the Poolside Feed Today

Cherry red has dethroned every other swim hue. Here's how to wear it like an editor—from One Piece to high-waisted cuts that actually photograph.

Editor2026-06-24
The Longline Upgrade: Why Silk and Lace-Trimmed Bermudas own the Boardwalk Today
INFLUENCER

The Longline Upgrade: Why Silk and Lace-Trimmed Bermudas own the Boardwalk Today

Forget everything you know about summer shorts. Luxury bermudas in silk charmeuse and lace trim are rewriting the rules of boardwalk elegance—and celebrities are leading the charge.

Editor2026-06-23
The Convertible Shawl-Top is the Only Coastal Transition Moving This Morning
INFLUENCER

The Convertible Shawl-Top is the Only Coastal Transition Moving This Morning

A sculptural hybrid between shawl and crop top is quietly becoming the beach-to-dinner uniform for anyone who knows how to dress. Here's how to master the move.

Editor2026-06-18
The Frayed Raffia Bucket Hat is Today’s Official Coastal Uniform
INFLUENCER

The Frayed Raffia Bucket Hat is Today’s Official Coastal Uniform

From Cannes to the Hamptons, the slouchy, sun-bleached bucket hat has become the ultimate flex for anyone who gets actually invited to the beach. Here's how to wear it like you belong there.

Editor2026-06-17
The Asymmetric Monokini: High-Cut Geometry Invades the Coastal Feed
INFLUENCER

The Asymmetric Monokini: High-Cut Geometry Invades the Coastal Feed

Forget the bikini. High-cut geometry and daring cutouts are redefining luxury beachwear, and every cool girl with a coastal lifestyle feed is taking notes.

Editor2026-06-16
The Princess Charlotte Effect: Why Plushie Bag Charms Are Infiltrating the Beach Toda
INFLUENCER

The Princess Charlotte Effect: Why Plushie Bag Charms Are Infiltrating the Beach Toda

A royal-adjacent accessory trend is taking over luxury beach season. Plushie charms—spotted on everyone from Princess Charlotte to TikTok's biggest creators—are the unexpected status symbol of summer 2024.

Editor2026-06-15
Haute Headscarves: The '90s Calvin Klein Beach Uniform is Back Toda
INFLUENCER

Haute Headscarves: The '90s Calvin Klein Beach Uniform is Back Toda

Slip dresses, minimalism, and that iconic silk scarf are officially reclaiming the red carpet. Here's how to channel the most covetable '90s beach energy of the moment.

Editor2026-06-12
Sneakerinas at the Shore: Pairing Satin Swimsuits with Chunky Runners is the New Viral Logic
INFLUENCER

Sneakerinas at the Shore: Pairing Satin Swimsuits with Chunky Runners is the New Viral Logic

The viral logic of mixing beachside glamour with street-level grit just hit the red carpet—and it's redefining what luxury actually looks like.

Editor2026-06-10
Satin Wrap Skirts Are Replacing the Standard Linen Beach Cover-Up Today
INFLUENCER

Satin Wrap Skirts Are Replacing the Standard Linen Beach Cover-Up Today

Forget the basics. This season, the quiet luxury set is trading linen for liquid satin—and it's changing everything about how we dress down.

Editor2026-06-05
Sheer Knit Trousers Are June's Answer to the Basic Linen Cover-Up Pant
INFLUENCER

Sheer Knit Trousers Are June's Answer to the Basic Linen Cover-Up Pant

Forget opaque basics. This season's red carpet players are embracing translucent knitwear that shows skin while keeping things impossibly chic. Here's how to wear the trend.

Editor2026-06-04
The 'Seaside Sunset' Uniform: Crochet Polos Dominate Coastal FYPs Today
INFLUENCER

The 'Seaside Sunset' Uniform: Crochet Polos Dominate Coastal FYPs Today

From TikTok's beach aesthetic to red-carpet debut, the handmade crochet polo is redefining quiet luxury. Here's why every influencer and fashion girl is buttoning up.

Editor2026-06-02
Fendi Cruise 2027 Inspires a Sudden Terry-Cloth and Linen Moodboard Surge
INFLUENCER

Fendi Cruise 2027 Inspires a Sudden Terry-Cloth and Linen Moodboard Surge

Fendi's latest collection has sparked an unexpected obsession with oversized terrycloth and rumpled linen. Suddenly, every luxury editor is styling poolside elegance like it's haute couture.

Editor2026-05-29
Fish Motifs & Shell Textures: Sea Life Jewelry is Everywhere
INFLUENCER

Fish Motifs & Shell Textures: Sea Life Jewelry is Everywhere

From Cannes to the Met steps, aquatic-inspired adornment has become the most covetable luxury flex. Here's how mermacore went mainstream.

Editor2026-05-28
Ivory Everywhere: The Guide to Monochromatic Beach Day Outfits
INFLUENCER

Ivory Everywhere: The Guide to Monochromatic Beach Day Outfits

From Amalfi to Montauk, the quiet luxury set has ditched color for head-to-toe ivory. Here's how to nail the monochromatic beach moment without looking washed out.

Editor2026-05-26
Monochromatic ivory linen co-ord sets running the show at private pool parties this weekend.
INFLUENCER

Monochromatic ivory linen co-ord sets running the show at private pool parties this weekend.

Forget the loud logomania. Monochromatic ivory linen sets are the subtle flex everyone with taste is wearing to private pool parties right now.

Editor2026-05-25
Missoni-Inspired Metallic Crochet Maxi Cover-Ups Are the Vacation Trend of the Season
INFLUENCER

Missoni-Inspired Metallic Crochet Maxi Cover-Ups Are the Vacation Trend of the Season

Missoni's DNA is everywhere this season—and beach dressing just got a major editorial upgrade. The sheer, shimmering crochet maxi is the only cover-up that matters.

Editor2026-05-22
The Office Siren Shorts Trend: Polished, Chic, and Perfectly Off-Duty
INFLUENCER

The Office Siren Shorts Trend: Polished, Chic, and Perfectly Off-Duty

Forget everything you know about casual shorts. The new guard is pairing tailored bermudas with silk camisoles and statement heels—and yes, they're taking it to black-tie events.

Editor2026-05-21
The US Coastal Influencers Have Spoken: This Specific Linen Shirt Trend Is the Summer '26 Blueprint
INFLUENCER

The US Coastal Influencers Have Spoken: This Specific Linen Shirt Trend Is the Summer '26 Blueprint

From the Hamptons to Malibu, a single oversized linen silhouette has become the de facto dress code for everyone who matters this season. Here's why it's unstoppable.

Editor2026-05-20
The Cropped Trench Hack: Why regular Bikinis are Being Styled with Lightweight Outerwear This Week
INFLUENCER

The Cropped Trench Hack: Why regular Bikinis are Being Styled with Lightweight Outerwear This Week

This season's most unexpected beach-to-street moment? Throwing a structured trench over swimwear. Here's why the internet's most stylish are ditching the cover-up.

Editor2026-05-19
The Viral Sarong Styling Hack Fashion Girls Are Wearing From Beach to Dinner
INFLUENCER

The Viral Sarong Styling Hack Fashion Girls Are Wearing From Beach to Dinner

From Mykonos to the Met, the sarong is no longer just resort wear. Fashion's elite are rewiring this seasonal staple into a high-fashion statement that works dinner, club, and everything in between.

Editor2026-05-14
The Broderie Boom: Why Texture is the #1 Luxury Swimwear Trend of 2026
INFLUENCER

The Broderie Boom: Why Texture is the #1 Luxury Swimwear Trend of 2026

Forget minimalism. The most coveted swim looks of 2026 are layered in intricate embroidery, cutouts, and three-dimensional detail. Here's how to decode the trend taking over resort season.

Editor2026-05-13
The ‘Pareo Pivot’: How Influencers are Turning $10 Scarves into High-Fashion Swim Covers
INFLUENCER

The ‘Pareo Pivot’: How Influencers are Turning $10 Scarves into High-Fashion Swim Covers

Forget expensive resort wear. Influencers are hacking the pareo—wrapping fast-fashion scarves into editorial beach moments that cost less than a coffee. Here's how the trend went viral.

Editor2026-05-12
The Hero Suit: St. Barts and the Rise of Swimwear as Wearable Sculpture
INFLUENCER

The Hero Suit: St. Barts and the Rise of Swimwear as Wearable Sculpture

The shoreline of St. Barts has always been a barometer for the high-altitude shifts in global style, but the 2026 season has introduced a new, formidable vocabulary. We are witnessing the official sunset of “second-skin” minimalism. In its place, the Baie de Saint-Jean has become a theater for High-Contrast Glamour, wh

BST Team2026-02-05